Marketing of Guimaras Mangoes to the United States Essay

The meaty flesh of a humankindgo tree growth is dulcet, merely the fruits pit is so large and hard. veracious mango tree treees be fragrant and soft to the touch, but not mushy. mango treees tail assembly be elegant into a spot of unique products such(prenominal) as dried mangoes, puree, juice, chutney, halves and scoops, jelly jams, and pickles. A uniform fibre and an adequate tack on atomic number 18 understandd through with(predicate) reveal the socio-economic class through processing. Processed mangoes en fit exportati starrs to advert their markets even during off season diaphragm for fresh mangoes. Also, exporters can penetrate purchasing numerateries with strict phytosanitary requirements by supplying process mangoes.The distinct taste and nutritional place of Guimaras mango variety puts it above either opposite mango in the argona. mango is one of the priority crops being back up by the major programs of the Department of floriculture (DA) Mangoe s are included among the tall time value crops to be maken priority on a lower floor the High Value Crop Law. dispersion is an exceptionally important phase in the marketing of mangoes. The fruit after crop has to pass through several agencies to begin with oversteping the consumers.The Filipinos has already established its credibility in supplying towering tonicity mangoes to important markets especially to the get together States.The young organization of the Filipino Mango growth Council provided the impulsion to unite the key players of the manufacturing into a single advocacy collection that will work together for the sustain competent development of the Filipino Mango Industry. study OF RELATED LITERATUREOne of mans greatest triumphs in the cultivating of bad plants is the cultivated mango. Centuries of cultivation and selection produced a luscious fruit. Many varieties are bounteous in incompatible countries. Here in the Philipines, Guimaras is known as the Mango state of matter, gaining the name because of its sweetest and with child(p)-sized mangoes. Based on the information of the National Statistical Coordination Board of the state of the Filipinos, the class 2002 was a good year for Guimaras mangoes. It was in this year that it formally fall in the world export market and cooperatively, merchandise soared to its highest for the last three age. 2002 come to the foreturn post a growth of 446.40 percent or five measure higher all over the 2001 production. Despite the decrease in the number of fruit-bearing trees, more trees were induced to flower as favored by the weather conditions.The Filipino mango, considered in western countries as an strange tropical fruit, is fast gaining popularity worldwide. It is the triad biggest dollar sign earning fruit adjoining to banana and pineapple. simply competition from other countries has led to stricter world(prenominal) standard controls for mango and the fruits produced in Pangasinan and the other Ilocos provinces affirm yet to wager quality standards demanded by the unify States.The United States whitethorn open its market to Philippine mangoes, with that rudes agriculture department backup a survey to find out which mango-producing areas thrust no incidence of mango seed and pulp weevils. Major importers of Philippine mangoes in the United States are look forward to less costly mangoes from capital of the Philippines with the decision by the US political science in December to have other provinces in the Philippines to export the produce. A United States-based Philippine official has revealed the introduction of a technology that would help cut quite a little the shipping cost of Philippine mango exports to that domain.Eventually, such technology would overly allow mangoes from other areas of the country to enter the US market. Presently, only mangoes from Guimaras Island have been allowed in the US. tally to Victoriano Leviste, agricult ure attach at the Philippine embassy in Washington DC, The key is to pee a niche market through our Filipino residents and possibly other Asians. Philippine Super Mango (carabao) has been gaining popularity in the US market as a sweet and more luscious fruit. The Philippine mango, climax from Guimaras Province in the Visayas, was only able to enter the US market in May, last year, after 15 years of negotiations with the US Department of Agriculture. merely Guimaras mangoes are so far accepted in the US. Mangoes from other areas of the country allegedly have fruit flies.Guimaras has been considered a pest-free zone and an paragon source of mango exports to the US. It is encouraging to circular that the importance of the mango pains to the Philippine parsimoniousness is now being recognise by all concerned sectors. The mango industry has provided livelihood opportunities to its growers and to those involved in its marketing channels. Similarly important is its world-shaking co ntribution to the countrys export earnings being the third rank fruit export, next to banana and pineapple. The Philippines is one of the top mango producing countries in the world with an estimated 2% share of the worlds 23.4 million tons production in 1997.The other top mango producing countries are India whither 51% of total world production of mangoes comes from, China with 9% share. Mexico and Thailand both with 6% share. Exporting is one factor that helps our economy to sustain its stability with different problems it encounters. The indigence for unity among mango growers here in the Philippines is actually important to be able to enhance the competitiveness of our own mangoes both in the local and world market. The novel formation of the Philippine Mango developing Council (Philmango), which was initiated by the DA Agribusiness and market Assistance Service (AMAS), is a big step towards the proper orchestration of strategical interventions for the mango industry.CONCLUS IONMangoes from Guimaras indeed goes beyond quality and taste compared with other mangoes exported from different countries. The target of introducing and marketing of mangoes produced from different regions here in the Philippines to the United States should be endorsed. Only mangoes from Guimaras passed the standards in the United States. In cabaret for our mango producers to enter the US market, on that point should be proper technology to prognosticate consistent quality and supply. The bulk of the countrys mango output are grown in backyard farms which makes it hard to assure uniform and consistent supply of mangoes. on that point are limited commercial farms, and exports are basically consolidation of produce from backyard orchards and piffling farms. Also, the lack of commercial technology in the packaging and in preserving the freshness to number one the long stretch from the source to unlike foreign markets such as the United States should similarly be taken into co nsideration. Lastly, inefficiency and high freight charges from the local shipping industry caused so much burden. It adversely modify the smooth delivery of mangoes to its markets. Mangoes coming from Visayas and Mindanao should be transported to Manila before it is exported to foreign countries the important increase of price due to high transport costs makes it difficult to reach its destination.REFERENCESKotler, P. 1980. Marketing Management. New Jersey A Simon & Schuster Company Comptons Encyclopediahttp//www.nscb.gov.phhttp//www.organicconsumers.orgLeovelyn bank B. ParreoFebruary 26, 2010BSBM 4/ SOCIO 01Mr. Don VelezCOMPARE THE EXPERIENCES YOU HAD IN PRIMARY SOCIAL GROUP TO YOUR EXPERIENCES IN SECONDARY SOCIAL GROUPIf on that points someone who can give me good and true pieces of advice, it would be no less than my family. Every day, I came to meet and bump with different people. And these persons gave another belongings in my life. My second family, the organizations I have here in school also welcomed me. But there is indeed a significant difference with the way they plow for each members. My family treats me, accepts me and understands me for the person I am. They believed in my capabilities and support me with my ambitions in life.My family gives me inspiration in everything I do. I can count on them especially in times when I experienced the down moments of my life. in that location was never a time when they leftover my side. On the other hand, my second family also gives another meaning in my life. though I am part of the family, there is no assurance that they will eer be there for me through dumb or thin. They also have their priorities in life. Though they can be there when I a want lift to cry on, or help me out with problems in school but it is average temporary. They all come and go.AbstractMango is one of the commercially and economically internal horticultural fruit crops in the Philippines. It is the third most important fru it crop, next to banana and pineapple in foothold of dollars earned. It is considered as a national fruit in this country. Mangoes specifically coming from Guimaras can be eaten ripe or unripe. It is very popular around the world because of its alien taste. The paper aims to exemplify the export of these mangoes which move the countrys competitiveness in the world market and how it captured the United States.